Communication for Development Foundation Uganda (CDFU)
has vast experience in radio programme development, scripting,
production, broadcasting and monitoring of different radio programmes
including radio drama (serial drama and magazine radio drama); radio
spots and interactive talk shows. All our radio programmes are
evidence-based and have evaluation results that show that the programmes
have proven effective in influencing behaviour change through modelling
rather than instruction. Listeners to the radio programs are closely
linked to the toll – free Hotline 0800 200 600 for more information,
counselling and referral on health and development issues.
With an in-house scripting team, CDFU produces and broadcasts the award winning weekly 30 minute radio serial drama called Rock Point 256
that started under the Young Empowered and Healthy (Y.E.A.H) initiative
in 2005. Rock Point 256 is broadcast on 24 radio stations country wide
in English, Luganda, 4Rs and Lwo, reaching over 2,500,000 young people
every week. CDFU also produces Healthy Choices, a radio
programme coupled with interpersonal communication to promote
individual and social behaviour change. The 4 – year programme is
supported by UNFPA. CDFU also produced Kaloke with funding from UNICEF
under the Peace Building and Social Transformation project. On behalf of
Pathfinder International, CDFU produced 52 episodes of Oteka, a radio
serial drama focusing on gender and reproductive health issues of young
people in Northern Uganda under their Gender Roles Equality and
Transformation (GREAT) project.
Under the Community Resilience and Dialogue Project (CRD), CDFU was
responsible for the production and broadcast of a radio serial drama
programme <stong>Together We Stand from July 2003 to May 2005. The
project was based in the conflict affected regions of Western Uganda,
West Nile, Northern and North Eastern Uganda. CDFU conducted literature
review and formative research to obtain detailed information on the
current behaviour of the audience and actual services available;
developed a comprehensive communication strategy for HIV/AIDS,
psychosocial rehabilitation and conflict resolution. In addition, CDFU
facilitated two Radio Design workshops that identified the issues to
cover in the radio program. The Design Document prioritizes the topics,
sequence of the programs and has a program outline. CDFU also identified
script writers, oriented and coordinated the process of script writing
for the radio drama series and managed the production process and
broadcast. At the end of the project, CDFU conducted a study to
determine the effectiveness of the radio programmes to the target
audience.
CDFU managed the production and broadcast of All Our Children
radio program series on behalf of the CORE Initiative program under the
Ministry of Gender, Labour and Social Development (MGLSD). CORE
Initiative was at the forefront of nurturing a supportive policy and
social environment for the support, care and protection of Orphans and
other Vulnerable Children (OVC) in Uganda. To reach stakeholders at sub
county and village level, the Ministry utilized an entertainment-
education approach using a radio drama program to promote understanding
and support for the national OVC policy and program plan. CDFU’s
activities included scripting, managing the production process,
production of a signature tune, production of radio spots and managing
broadcast.
